I have recently lead the UX and UI design for the Coca-Cola Foodie Reward project, and focusing on revamping the EDigest login and registration flow. I collaborated closely with the IT team to improve the user experience, redesigning key pages including the homepage, listings, product details, member account, shopping cart, and payment pages. Additionally, I created wireframes, conducted research, and designed user-friendly interfaces for various devices, while also participating in A/B testing to gather insights into user shopping behavior and optimize the website's design